Personal Hygiene is more important than ever, and it is the first step to staying healthy. Keeping your hands, head (scalp) and body clean stops the spread of germs and illnesses and is vital for your own wellbeing and for those around you. It prevents skin issues, unpleasant odours, infections and diseases. Staying clean also has an impact on your mindset, how you look and feel influences your self-esteem, confidence and motivation. After all, nobody feels good or energised if they haven’t...

Singer Rita Ora, reality TV star and model Jordyn Woods, and daughter of ‘Hello’ singer Lionel Richie, Sofia Richie, recently went public with their shared love for Pure Fiji! If you are a regular Pure Fiji customer or have been lucky enough to try one of our beautiful products, then you’d know why more and more celebrities are falling in love with our range! Bringing together the best of ancient skin and hair traditions of the Pacific Islands with advanced technology for today’s natural body...

We’re pretty sure you’ve heard of antioxidants. But why should they matter to you? Antioxidants are an important part of any natural skin care routine.

Let’s face it everyone wants glowing skin. Not only does clear, radiant skin boosts our confidence but it’s a sign of good health – which is likely why both men & women find it so alluring.